CREATE A SEQUENCE IN MEDIACENTRAL PRO

With its roots in documentary production, the company needed a way to make its post-production process simpler and faster and allow collaboration between its editorial teams, aiming to expand its TV genre capabilities and meet expectations for UHD content at the same time.Ī workflow consisting of MediaCentral | Editorial Management interoperating with Media Composer, Pro Tools and three tiers of Avid NEXIS shared storage gave Genomedia’s on-site editors and off-site producers the ability to collaborate efficiently. Genomedia’s content is viewed by audiences in different locations across the Arab region. It operates as an integrated panel within Media Composer for finding content across multiple projects, or as an independent web browser interface, which allows remote story editors, producers and assistants to find, preview and access projects or assets in NEXIS storage.Īvid MediaCentral | Editorial Management uses a browser-based drag-and-drop timeline. Genomedia’s post-production department deployed an Avid workflow with MediaCentral | Editorial Management, a system used to design bridging workflows built on Avid NEXIS and Media Composer without interfering with how users work. Faced with delivering high-quality content within tight deadlines in an unfamiliar genre, Genomedia was especially interested in accelerating its workflows through collaboration between teams, and centralised management. Production company Genomedia based in Dubai has updated the way it produces and edits UHD content to accommodate the demands of its first drama series, 'Kingdoms of Fire', a dramatisation of the 16th century conflict between the Ottoman and Egyptian Empires directed by Peter Webber. Genomedia Leads UHD Drama in Dubai with Avid Editorial Management

Create a sequence in mediacentral